Dramatic pause or over-complication?

Our future. It's in our hands.

Or

Our future is in our hands.

The former is a campaign tagline is for a government skills initiative. I find it annoying every time I see it spat from my tv – it's clunky (though admittedly it has the same number of words as the alternative) and awkward. Grammar is sacrificed for a dramatic full-stop as 'Our future' is not a sentence. Just lazy copywriting imho.