Going to do the Hoovering

Genericised trademarks are trademarks that were for specific products but have lodged so deep into consumers concious that they are often used for so much more, including a whole brand category. Hoover is an obvious example (being shorter than the more accutrate but cumbersome vacuum cleaning) - but this article is a list from A to Z. Some that you know (Photoshop now stands for any type of photo retouching) but others that are unexpected (Astro Turf, Jet Ski, Microchip). Ford tried to do it with the Ka, but you just can't force it. As usual Wikipedia have an article as well.

Twitterings

Just as it has hit critical mass, I (or rather we, our business Spinner) have joined the Twitterers and gone Twittering crazy at www.twitter.com/studiospinner. Great fun, and it's truly reflective of our social behaviours. Short, supposedly sharp, and badly spelt - the noughties in a nutshell. The trouble with so many blogs is that there is this presumption that everyone has the time and inclination to read an essay on your life. We haven't, though I am interested if you can grab my attention for long enough. A twitter does just that, though I can hear Stephen Fry bemoaning the erosion of our language, and he's the greatest Twitterer of them all.

James Bond

Just saw the titles for Quantum of Solace (on DVD) - rather underwhelmed by them. Keeping a balance between the iconic stylism of previous openings and producing something fresh and relevant must be a challenge, but i think they (MK12) failed. Neither sexy, innovative nor exciting. To be honest, I wasn't that keen on Casino Royale either, and there was a time when the titles were one of the most anticipated aspects of a new Bond film (with the new Bond Girls). The song's ok though.