Without wishing to add to the hype surrounding Sony Bravia advertising, the sequel to the bouncing balls is now at a tv near you - and spectacular it is too.
'Paint' features a tower block in Glasgow exploding in a rainbow of colour, fired up into the sky like a firework show in daylight. A clown is seen sprinting away, the apparent culprit for the mess.
The hero is the rich colour tapestry that you would no doubt see through one of the Sony tvs. It's impressive but not to the extent I was hoping - the first explosions are a bit wimpy, and though I apppreciate the concept and the technical challenges, the end result doesn't quite live up to it. The final shot of the paint gently falling on the playground just looks too 'post production'.
The agency responsible Fallon has made great pains to communicate that the shoot was ecologically sound - the 70,000 litres of paint were environmentally friendly and non-toxic, the building was to be demolished anyway, and a team of 60 cleaners were used over 5 days to scrape the water based paint off the the swings, slides and concrete below.
'Paint's predecessor won tons of creative awards, and this one looks like its geared up to repeat the feat. It is directed by film director Jonathan Glazer, who has directed Sexy Beast with Ben Kingsley and Ray Winstone, and Birth with Nicole Kidman. He has also directed some truly inspirational music videos for Massive Attack, Jamiroquai and Unkle, and the 'Greatest British Advert of all time', the Guiness surfers.
It is also the first British ad to be broadcast in High Definition (as it should considering it is advertising HD televisions). But what is particularly interesting is that there is a microsite on the ad itself, its making, an image gallery and an area to post your comments. There are over 370 versions on YouTube alone. A Marketing Director's dream...
