At last! The new BBC one indents have begun to be broadcast from last weekend - at a reported cost of £1.2 million. The old ONE has also been replaced with more friendly, all lowercase, one that sits slightly uncomfortably next to the same BBC logo. The indents feature a variety of subjects, from swimming hippos, surfers to children playing in a meadow. They subtly echo both the 'O' of one and the old globe motif through a symbolic circle that concludes each one. They have been created by Red Bee Media.
I have to say that the tango dancers and wheelchair basketball had been irritating me for some months so this comes not a moment too soon. Unfortunately there are only eight in the new series - so I am sure it will be only a matter of weeks before I will be as bored with these as I was with the previous collection.
PS Apologies for the long wait between posts, ridiculously busy at work but that is really no excuse in the blogsphere.
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