'Designer' is now applied to a multitude of things - from sunglasses to jeans and furniture. It reached a nadir in the 90s as it was so loosely banded around even musicians wanted a piece of it (Design for Life by Manic Street Preachers, Design of a Decade by Janet Jackson). But even with the glory that design seems to bestow upon any product, I am bemused with a new sanitary towel ad - Tampax - that highlights the features by using sketches, blueprints and even the designer themselves. Obviously, I am not the target market, but a quick straw poll in the Sales residence revealed it to be rather over-egging the pudding. All products have to be 'designed' and I guess the agency/client thought that if it works for shavers and toothbrushes, it will work for sanitary towels. But what next? The science of absorbency of toilet rolls? The chemical reactions of shampoo? Er, ok, point made...
