Just days prior to Tiger Wood's heralded return to golf at the Masters, Nike released their latest commercial featuring the troubled superstar. The hoopla that surrounded his dethroning and his now his return has been strange to say the least as a professional career in the spotlight has been used to rebuild his battered brand - press conference to apologise, press conference to announce a return and now a swiftly produced ad to apologise again… via his late father.
A lot was made of his loss of endorsements from Gillette etc, and this is obviously a (clumsy) show of support from his most significant backer. And in fairness, his return at the Masters was excellent - no dream win, but still a tied 4th position. Yet it is still way too early to crudely don the Nike baseball cap, no matter how sorrowful your eyes look. Suffice to say there are already countless spoofs on YouTube, it's too easy to parody.
