Genericised trademarks are trademarks that were for specific products but have lodged so deep into consumers concious that they are often used for so much more, including a whole brand category. Hoover is an obvious example (being shorter than the more accutrate but cumbersome vacuum cleaning) - but this article is a list from A to Z. Some that you know (Photoshop now stands for any type of photo retouching) but others that are unexpected (Astro Turf, Jet Ski, Microchip). Ford tried to do it with the Ka, but you just can't force it. As usual Wikipedia have an article as well.
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