Another series of The Apprentice, another 'branding' challenge, this time for a box of tissues, plus a tv and press ad. The team that lost did a marginal better job visually, but even I know that Sir Alan is not a sophisticated soul when it comes to advertising and it needed to be product, product, product. And theirs was just a bit too subtle as the sorrowful pack shot was relegated to being a bit-part player. Both brand names were appealing, but of course I spend significant parts of the show drifting off to imagine what I would do. But what do I know? I'm a bloke who just won't understand the market (apparently).
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