Tuesday, May 30, 2006
Bouncing fruit
I have just seen this viral by Tango - the ad is impressive in itself, but the website is so close to the line, you're not sure what you are reading. Its just the occasional slice of copy (the Swansea North Yodelling Club, the 14 children of the Vice President) that eventually persuade you it's a fake.
There is a short feature in June 2006's Creative Review describing the shoot - they obtained the blessing of the creative team at Fallon who did the original Sony Bravia spot, and Jose González who supplied the music.
Though the Sony Bravia ad has just won two Silver D&AD awards, an ad is not really deemed a success unless its been spoofed. This is a good un.
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