The proposed pictograms for the 2012 Olympics have just been released, and seems to have raised quite a few opinions, if the number of comments on Creative Review's blog is any kind of guide. There are two versions, a silhouette and a 'dynamic' version, apparently inspired by the London Underground map though to me, the more than generous nod is towards the identity itself. Of course it's easy to knock, and many, many people have criticised the Olympic brand identity, but, to add to the noise, I wrote the following on CR;
'The dynamic versions are interesting and could be quite memorable but the 'plain' version just smacks of compromise. Too much detail and manner, combining to create an overly stylised infographic. At a guess, the dynamic version came first. Too many stakeholders, but it goes with the territory.'The old ones always seem to look better, see Munich 1972. Call it nostalgia if you will, but there's just more soul.
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