Friday, September 04, 2009

It's what you leave out that counts


Been a fan of Noma Bar for a while - his illustrations for Esquire are fantastic, clever, witty and apt, and I would love to commission him soon. He has a new book out called 'Negative Space', a philosophy I have been advocating for some time - see www.equiniti.com for a brandmark we created and an excellent example of a marque and name in union. The Fedex logo is probably the most famous, if under the radar of most consumers. Check him out.

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